Rule #11: Burn Your Ships

Rule #11:  Burn Your Ships

In Darren Sugiyama's book "The Icon Effect," he outlines 25 success principles to live by, told through a story about Vincent, a young aspiring entrepreneur who is recently divorced, broke, and confused about his future.  Vincent meets a billionaire mentor (The Icon) that teaches him these 25 rules and changes the course of his life.

The following is an excerpt from The Icon Effect.  Rule #11: Burn Your Ships.


            I listened intently as he told me the story of Hernando Cortez, the Spanish Conquistador and conqueror.

            The Icon explained, “In 1519, Spanish Conquistador Hernando Cortez landed on...